A car fan who became a creator - Clothing and Artwork
Driving Unicorns created by Antoine Rochet in Vancouver Canada is specialized in automotive artwork for car lovers, as well as, B2B designs for brands, business and influencers involved in the automotive industry.
Antoine was captivated by cars racing in the French Alps since his childhood. Fascinated by the sleek designs, all the decals and car stickers as well as the powerful loud, high revving engines. This passion only grew stronger, leading him to learn the ins and outs of cars, including modifying cars, experimenting with Japanese and Euro cars from a young age.
While growing up playing lots of sports indoors and outdoors, he was also developing his artistic and creative skills with lessons in painting, pottery, drawing, violin, drums and more. Ultimately, he started to work in the automotive industry during his studies to realize that merging his creative skills and passion for cars would be huge. He got a job in marketing, learnt website development and social media management, and then got to work to create Driving Unicorns. To this day, Antoine makes custom artwork for car lovers, and designs for brands, and his passion persists, undeterred.
Antoine Rochet – Founder, Driving Unicorns
Our philosophy
It’s quite simple, at Driving Unicorns, we are all about authenticity and building connections through our shared passion, allowing for self-expression. Our core values:
Relationship Building and Community Engagement:
We believe in sharing our passion, talk cars, horsepower, new features and connect through cars. We love to meet car lovers and brands one by one as we are truly interested in people’s project and visions. We believe in elevating and grow together through long-term relationships.
Creativity and Innovation:
We manifest creativity by attracting high frequencies. This may sounds uncommon, but this is where we excel and find inspiration. We constantly improve our digitally free-hand creations through fine tuning of body lines, curves, etc. We frame memories with the car through art.
Excellence and Decor:
We take projects from A to Z, from idea generation to final product. Whether we work with a brand on a design or with individuals for a piece, we always go above and beyond. For instance, physical pieces are made from the best quality aluminum panels to elevate and impact our client’s space.
Why 'Driving Unicorns'?
Often asked why, we indeed chose the term ‘Driving Unicorns’ very specifically.
The first part, Driving, refers to the action of driving a car which we associate with being in the present, behind the wheel and enjoying our car, racing, travelling, forging memories in now. With the advancement of technology and electric cars, we indeed can’t anticipate the future of our cars, which makes the present more precious.
The second part, ‘Unicorns’ refers to rare, sought-after, unique, modified, unique, or hard-to-find cars, inspired by the same name of the mythical creature. It’s this spark, the excitement.
We believe our name to be memorable, as our goal is to spread the word and offer to frame memories, feelings and emotions with unique cars through unique artwork.
Framing memories with the car
Our mission is to spread joy to car lovers by crafting their car and memories in unique artwork.
We believe in making artwork that preserve your memories and legacy. For instance, we like to say that we immortalize the present with a car to remember this chapter of your life. We like to refer to how the Aston Martin DB5 caries the legacy of James Bond, since its debut in “Goldfinger” (1964).
Our artwork is beautiful home or office decor, but it is an artistic way to freeze a moment in time, a period, and make these memories live on forever.
This BMW M3 Competition that you can see here, has been made as an art-piece for its owner as a way to frame memories of the present, this chapter in which he is building engine and transmission for high power numbers and drag racing, etc.